"The Charge: Activating 10 Human Drives That Make You Feel Alive" by Brendon Burchard

Many throughout history have pondered as to what actually drives humans to keep on living every day. Among the numerous theories which have been presented the most popular one may very well be Abraham Maslow’s Hierarchy of Needs, which basically classifies what is most important to people, with the main driving factor being basic needs of safety and sustenance.

However, this hierarchy was elaborated at a time when life was very different for the common person, and as motivational speaker Brendon Burchard argues in his book titled The Charge, we should take a new approach today to what drives human ambition.

In his book, Brendon Burchard uses numerous studies in the fields of psychology and neuroscience, not to mention first-hand observations made on personal experiments, in order to identify ten different drives of human happiness. These ten human drives are: control, congruence, caring, competence, change, creative expression, connective, challenge and consciousness.

Is this book really worth reading or is it just some ego-tripping motivational speaker who thinks he knows it all about the world? Well, to be fair, the answer as to what drives humans hasn’t been found, even after all this time. However, nobody can deny that Maslow’s Hierarchy of Needs doesn’t fit in modern society; it is an outdated model which is no longer representative of the truth for many people. 

"The Charge by Brendon Burchard (Book cover)
As such, it may be worth looking into other theories which aim to explain why people keep on living in modern society, and Brendon Burchard’s The Charge provides some very interesting insights and arguments. All in all, it is a worthy read for people with an open mind who like to ponder on complicated philosophical questions.



Brendon Burchard (Author)

Brendon Burchard


Personal site

Author of the number one New York times bestseller, The Millionaire Messenger, Brendon Burchard is a generally busy guy in life, being the founder of the High Performance Academy and even the Experts Academy. Virtually all of his works of writing center on human motivation and how one can gain the most out of it.



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